Acting Now director at CAN conference 2018

Our Creative Assets - opportunities for the arts and culture sector in a prospering city

Friday 23rd March from 9 am to 4.30 pm 

Anglia Ruskin University Cambridge

Click here for registration 

Next week Acting Now's director Marina Pallares-Elias and Neil Prem, head of Enterprise Engagement at Allia Business Centre, will deliver the talk Arts Infrastructure: From passion to business at anual event organized by Cambridge Arts Network. 


Cambridge is a small, but world famous, cutting edge city undergoing unprecedented levels of growth. The next few years are critical as its new shape takes hold, and the time is ripe to ask, “How can the wide range of arts and cultural organisations and practitioners based in and around Cambridge play a part in this process?” During the event this question will be explored, along with examples of practice and opportunities for discussion and networking.


During their talk, Marina and Neil will explore ways in which creative individuals can benefit from the start-up support available in Cambridge, in order to move from idea to action and to develop an established arts organisation. As an example, the speakers will introduce the case of Acting Now, an applied theatre company and social enterprise founded in Cambridge in 2014, and how it has benefited from mentoring support, working space and training from Allia Future Business Centre. The session aims to illustrate the company’s trajectory, focusing on the challenges experienced in the first few years of existence and the benefits of being part of a start-up hub and hopes to provide inspiration for others to start their own organisations.

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